AWARD NAME: Best Multimedia News Presentation
AWARD RECIPIENT: Alex Blumberg
AWARD RECIPIENT AFFILIATION: Planet Money and NPR Visuals, National Public Radio
AWARD HONORED WORK: Planet Money Makes a T-Shirt
“Planet Money” creators found a way to add an additional layer to its multimedia by not only presenting their findings, but also by producing T-shirts—the actual item about which they are reporting. In doing so, they tackle a subject we might think too familiar and show us much we don’t know. It melds text and video so that they don’t just coexist, they complement and amplify one another, with layers and layers of information adding to the audience experience.