PaidContent.org reports: The Audit Bureau of Circulation in the U.K. will not take action against Wall Street Journal Europe for a circulation-boosting programme associated with the resignation of WSJ’s Europe publisher and EMEA managing director Andrew Langhoff recently.
Had it found a flaw, ABC UK could have restated 18 months’ worth of WSJ Europe circulation at lower levels – something which would have angered advertisers. It will, however, now review its own standards.